USA Real GDP 2012

California's economy is the eighth largest economy

California's economy is the eighth largest economy in the world (2011), if the states of the U.S. were compared with other countries. As of 2010, the gross state product (GSP) is about $1.9 trillion, which is 13% of the United States gross domestic product (GDP). The state's GDP growth rate slowed to 0.4% in 2008 after having grown 3.1% in 2006 and 1.8% in 2007.

California economy among world economies

Gross domestic product in $ trillions
Rank	Country / State	GDP
1	United States (without California)	12.3
2	Japan	5.07
3	China	4.98
4	Germany	3.33
5	France	2.65
6	United Kingdom	2.17
7	Italy	2.11
8	California	1.89
9	Brazil	1.57
10	Spain	1.46

http://en.wikipedia.org/wiki/Economy_of_California

http://econpost.com/californiaeconomy/california-economy-ranking-among-world-economies

Business Opportunity Issues

ELEMENT PERFORMANCE CRITERIA


1 . Identify trends and opportunities in the financial services industry 1.Information on current and emerging needs of the market and the organisation is analysed in consultation with others to identify marketing opportunities



2.The business plan is reviewed to identify organisational objectives



3.Emerging trends and external influences on the financial services industry are identified



4.Opportunities to enter, shape or influence current and/or potential markets are identified and researched



5.Potential new products are identified and researched



6.Entrepreneurial, innovative approaches and creative ideas are explored for their potential business application and contribution to the business



2 . Investigate marketing and product development opportunities 1.Opportunities are identified and analysed in terms of their likely fit with the organisation's goals and capabilities



2.Opportunities are evaluated to determine its impact on current business and customer base



3.An assessment of external factors, costs, benefits, risks and opportunities is used to determine the financial viability of each marketing opportunity



4.Probable returns on investment and potential competitors are determined



5.Marketing opportunities are described and ranked in terms of their viability and likely contribution to the business



3 . Assess legislative compliance of marketing opportunities 1.Legislative and regulatory guidelines applicable to marketing opportunities are identified



2.Marketing opportunities are examined for compliance with relevant legislation



3.Marketing opportunities not meeting compliance requirements are rejected or modified accordingly



4.Marketing proposals clearly define relevant legislative compliance issues



4 . Evaluate required changes to current operations 1.Changes needed to current operations to take advantage of viable marketing opportunities are identified and documented



2.Organisational changes which manage an increased/different customer base include provision for continued quality of service to existing customers



3.Resource requirements for changed operations are identified



4.The viability of making changes to current operations is determined and communicated to key stakeholders



5 . Develop marketing proposals 1.Marketing concepts are clearly described and defined



2.Viability assessments for marketing concepts are provided



3.Marketing strategy is detailed



4.Proposals are prepared in a manner that assists in the decision making process for marketing development



5.Additional information is provided to support marketing proposals as required

Worthy Franchise Web Site

http://www.bluemaumau.org/

http://www.evancarmichael.com/Franchises/659/Financial-Analysis-for-Evaluating-a-Franchise-opportunity.html

A Coca-Cola advertisement from the 1890s

A Coca-Cola advertisement from the 1890s

China Advertisement Industry

Concerning market segments, TV advertising with the market size of RMB133.1 billion still remained the largest segmented market of advertising industry. Yet, the development of TV advertising has been suppressed by online video advertising, which allures many TV stations successively into the online video market.

In 2010, the market size of online advertising kept the most rapid growth and reached RMB38.7 billion in China, an 87% YoY rise. In particular, video, search engine, and community were the top 3 advertising channels with the highest growth rate. In this year, the market size of online video advertising hit RMB 2.1billion, up 157.1% YoY; and the operating income of key video websites including Youku, Tudou and Letv saw the YoY growth rates of 153%, 97.6% and 82.4%, respectively.



The growth rate of outdoor advertising was only second to that of online advertising market in China in 2010, and it increased by 23% YoY to RMB50.43 billion. The rapidly growing media distribution such as advertisement in the buses, subways and elevator rooms accelerated the development of outdoor media. Beijing Bashi Media is primarily focused upon advertising on public transportation and its operating income of advertising business in 2010 rose 29.7% against the previous year. As for Vision China Media, it boasts China’s largest mobile TV advertising broadcast network which covers both buses and subways. In Apr. 2011, Vision China Media continued to consolidate its business in Northeast China, acquiring a 3-year exclusive advertising right for the mobile TV on public transportation in Shenyang city, Liaoning province, China.



In 2010, the broadcast TV and print media advertising market kept steady growth in China, up 15.2% and 17.8% YoY respectively. However, being beaten by online advertising and outdoor advertising, the market shares of broadcast TV and print media advertising in the total advertising market dropped 3.3 and 1.2 percentage points respectively.



With the approach of 3G era, the prevalence of smart terminal such as smart phone and tablet PC as well as rapid evolution of wireless advertising market will promote the diversification of advertising industry in China.

http://www.researchinchina.com/htmls/report/2011/6165.html

World Wide Per Capita Income Country Map